The Campaign to Regulate Marijuana Like Alcohol has launched a new commercial just ahead of Mother's Day called "Dear Mom". In it, a young woman reveals to her mother in a letter that she has quit drinking and started using mariujuana. The Amendment 64 backers hope the theme resonates with women, who are less outspoken with marijuana reform.

The commercial features a young lady sitting against a tree in the park, writing a letter to her mother. In the letter, she mentions that in college, she "used to drink a lot," but now uses marijuana instead, saying that it's less harmful to her body and she feels safer around marijuana users.

The ad ran today during NBC’s "The Today Show," "Ellen" and the Mother’s Day episode of "The Doctors," according to the Westword.

You can see the commercial, from Talk It Up Colorado, below:

The Campaign to Regulate Marijuana Like Alcohol had bought billboard space last month - right over a liquor store nonetheless - asking if prefering marijuana over alcohol makes someone a bad person. The sentiment was to get people wondering why it's okay to have liquor stores, but not marijuana shops.

According to their website, Amendment 64 is "a measure to regulate marijuana like alcohol and end the equally harmful and ineffective policy of marijuana prohibition."